: Short-form video grew by 5% among baby boomers, proving that snackable content is no longer just for Gen Z. Platforms like Instagram Reels also saw a 27% growth as users sought less polished, more honest content. Entertainment Awards and Industry Highlights
FromSoftware's masterpiece Elden Ring captured the cultural zeitgeist unlike any other game that year. It flooded video platforms with strategy guides, lore explanations, and highlight reels, eventually winning Game of the Year.
Viewers also flocked to creators who focused on mental wellness and productivity. and Michelle Choi were among the top lifestyle vloggers, offering insights into turning daily routines into art forms, mixing journaling prompts with aesthetic visuals that made personal development look beautiful. On Snapchat, creators like TheHella offered intimate glimpses into morning beauty routines and wellness practices from luxurious settings, blending travel, fashion, and self-care into a seamless lifestyle aesthetic.
By 2022, short-form vertical video was no longer just a trend—it dictated mainstream entertainment. YouTube Shorts and Instagram Reels fought for dominance, but TikTok remained the cultural incubator.
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YouTube, long the cornerstone of video entertainment, remained the go-to destination for long-form storytelling and community-driven content. In 2022, the platform's most trending videos revealed a deep public appetite for raw human emotion and jaw-dropping spectacle.
Entertainment shifted from rehearsed skits to hyper-relatable, algorithmic humor. The "Corn Kid" interview by Recess Therapy became a global viral sensation, spawning remixes, merchandise, and late-night talk show appearances. This proved that in 2022, the best entertainment video could be less than 60 seconds long and completely unscripted. Short-form video also democratized lifestyle content, allowing anyone to share quick recipes, fashion lookbooks, or manifestation tips without expensive camera gear. Travel and Adventure Make a Comeback
The Year That Rewired Pop Culture: The Best of Video, Lifestyle, and Entertainment in 2022
The highly edited, jump-cut-heavy daily vlog was replaced by longer, slower-paced videos. Creators like Emma Chamberlain pioneered a style featuring minimal makeup, existential monologues, and shaky camera work that felt like a FaceTime call with a best friend.
The "Day in the Life" format was compressed into 60-second rapid-fire edits. Corporate workers, culinary students, and offshore oil rig workers alike became lifestyle influencers overnight simply by documenting their unique daily realities with witty voiceovers and quick cuts. 4. The Intersection of Food, Culture, and Entertainment
In 2022, the Webby Awards (which honor excellence on the internet) featured several winners in the and Video: Entertainment categories.
: Moving from studio-only productions to include independent creators and amateur uploads. Global Accessibility