: One of the most talked-about releases of the year, this crime drama is based on the real-life 1995 "Tandoor murder case" in Delhi. It features Rashami Desai in her Ullu debut and Tanuj Virwani as a dangerous, intense husband.

10 Top Indian Web Series to Watch on Ullu in 2021 - DESIblitz

Charmsukh remained a central franchise for the platform in 2021, utilizing an anthology format to explore various stories involving human relationships and personal choices.

Namkeen — Drama / anthology elements — Aug 2021

: Hidden human desires, societal taboos, and domestic betrayal. 2. Dunali (2021)

: Released in August 2021, this drama stars Ashmit Patel and explores themes of parental responsibility.

In 2021, Ullu did not deviate from its core formula: cheaply produced, bold, serialized content for a specific male-dominated demographic. While it saw growth in subscriber numbers and social media chatter, it remained a niche player, avoided by mainstream awards or critics. Its success proved the viability of “adult-only” OTT micro-niches in India, but also highlighted ongoing tensions around content regulation and social responsibility.

as Chetan. The plot follows a young man who attempts to save his father's struggling lingerie business by importing products from China. The Devil Inside

As Ullu grew, it became a magnet for legal and ethical scrutiny. 2021 was a particularly tumultuous year, dominated by three major controversies:

Shows like Charmsukh and Palang Tod allowed the platform to release fresh stories every few weeks under a trusted brand name, keeping user retention high.