Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
If it is too complex, simplify it by cutting it out entirely.
Once the audience is emotionally engaged and viewing you as a prize, satisfy their logical brain. Deliver a concise, airtight value proposition, clear market validation, and predictable financial metrics that require minimal intellectual friction to understand. 6. Getting the Decision A “frame” is the underlying context or perspective
: Use a narrative to connect emotionally and bypass logical resistance.
The STRONG method works within a broader strategic context: Use a structure like this:
This six-step framework is designed to move a deal from initial contact to a final decision:
This is arguably the most critical step. A “frame” is the underlying context or perspective through which a situation is understood. Every social interaction involves competing frames. When you fail to control the frame, you’ve already lost. among others. The solution?
The STRONG method isn’t theoretical. It has been battle-tested in deals with executives from , among others.
The solution? Stop fighting the crocodile brain. Start speaking its language.
Then introduce your Big Idea — and here’s the kicker: Keep it simple. Use a structure like this: