The enclosed negative spaces within letters like 'o', 'e', and 'a' are spacious. This prevents the letters from "clogging" or blurring together when rendered in small text sizes.
Designed for both screens and print, making it ideal for presentations and reports.
Created by Naldy Studio, Knowledge is primarily used for projects that require a sophisticated, hand-drawn touch. It is characterized by:
The "2017" in its name suggests a specific version or weight release that gained traction that year, offering a refined take on geometric sans-serif principles. It captures the aesthetic mood of 2017: a time when "flat design" was king and readability on high-density mobile screens was the primary goal.
Pair Knowledge2017 with a simpler sans-serif font (like Arial or Open Sans) for body text to allow headlines using Knowledge2017 to truly stand out. Conclusion
The font was designed with the latest typographic trends in mind, incorporating features such as a large x-height, simple letterforms, and a generous amount of spacing. The result is a font that is both highly legible and visually appealing.
In the ever-evolving world of graphic design, typography plays a pivotal role in setting the tone, improving readability, and reinforcing brand identity. One font that has garnered attention, particularly within specific corporate and presentation contexts, is .
The font is a custom-designed typeface commissioned by ServiceNow as a central pillar of their 2017 brand evolution . Created to serve as the visual voice for their flagship "Knowledge" conference, the font represents a strategic shift from generic corporate aesthetics toward a more human-centric and dynamic digital identity. Design Philosophy
Furthermore, the font files were optimized for minimal file sizes. This engineering choice allows Reuters to deliver news lightning-fast without the typography delaying page load speeds. Legacy and Impact
While Knowledge2017 is unique, it shows influence from and similarity to:
Do not attempt to source or use Knowledge2017. Instead, consider commercial alternatives such as Geometria , Neue Machina , or Oxanium for a similar futuristic, uppercase-heavy aesthetic, combined with a standard body font for readability.
