Shopping is now a social activity, with live-stream shopping on platforms like Shopee and TikTok Shop serving as daily entertainment. Fashion: "Skena" Subcultures and Thrift Culture
Indonesia is home to one of the world’s youngest demographics, with Gen Z and Millennials making up over half of its 270+ million population. Connected, creative, and fiercely proud of their heritage, Indonesian youth are shaping a unique cultural landscape. They blend global digital trends with local values, creating a distinct identity that influences everything from fashion to social activism. Hyper-Connected and Digitally Native
The beauty industry is also booming in Indonesia, with a growing demand for skincare and makeup products. Young Indonesians are interested in self-care and beauty routines, with many using social media to share their favorite products and techniques. Korean and Japanese beauty products are particularly popular, with many young Indonesians swearing by their skincare and makeup products.
As the country continues to grow and develop, it is essential to prioritize the needs and aspirations of its young people. By supporting education, employment, and social opportunities, Indonesia can unlock the full potential of its youth and build a brighter future for generations to come. Shopping is now a social activity, with live-stream
Many young Indonesians are involved in volunteer work, with organizations like the Indonesian Red Cross and the Yayasan Kanker Anak (Children's Cancer Foundation) relying on young volunteers to support their activities.
While thrifting is trendy, a counter-movement promotes Local Pride . Wearing tenun (traditional handwoven cloth) as a blazer or kebaya tops with cargo pants is becoming a statement of anti-fast-fashion nationalism.
Indonesia is experiencing a massive demographic bonus. Over half of its 270-plus million population is under the age of 30. This massive cohort of Gen Z and Millennials is rapidly reshaping the nation's cultural, economic, and digital landscapes. Indonesian youth culture is a unique fusion of deep-rooted heritage and hyper-connected global trends, creating a vibrant subculture that is distinctively their own. From digital innovation to social activism, here is an in-depth look at the trends defining youth culture in Indonesia today. They blend global digital trends with local values,
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You’ll find them in indie cafés and art spaces. They reject mainstream trends in favor of local music and underground gigs. and sustainable brands.
From youth-led beach cleanups (popularized by groups like Pandawara Group) to campaigns against deforestation in Kalimantan and Papua, Gen Z Indonesians are hyper-aware of environmental issues. They are increasingly voting with their wallets, supporting local, eco-conscious, and sustainable brands.
Despite periodic government crackdowns on imported secondhand clothing, thrifting culture ( thrift shopping or awul-awul ) thrives. It satisfies both the desire for unique vintage aesthetics and economic practicality.